Hoosier Lottery

Growing up, lottery tickets were a tradition on birthdays and holidays. As a personal project, I reimagined the branding for Hoosier Lottery.

I wanted to modernize the branding while maintaining as many existing design elements as possible. For the logo, I opted for a similar sans serif font; however, I swapped the fisheye effect for a rise effect on the text. I simplified the circle design to a gradient that reflects the original color palette. The off-center Indiana silhouette creates a more playful composition.

I reflected the changes in the MyLottery and 30th Anniversary logo designs, and continued to create wordmarks and marketing images with the new branding as well.